Follow us on SNS

Writer:Yuta Sakaguchi

Hi, I’m Yuta. I grew up and live in Yokohama, a port city near Tokyo. I once lived in Kichijoji, located in the western part of Tokyo. I love walking around a street and taking pictures. On my article I introduce attractions mainly of Tokyo with many wonderful pictures. Please enjoy them!

Tsujiya Honten: Wouldn’t you want to get your own comfortable footwear in Asakusa?

July 8, 2016

  • Share this page

The inside of Tsujiya Honten


Tsujiya Honten (main store), established in 1912, is a shop which specializes in Japanese traditional footwear such as Geta (sandals), Zori (wooden clogs) and Setta (leather soled sandals). It is located on Demboin Dori Street in Asakusa, and the right hand side of the crossing between Demboin Dori Street and Nakamise Street as viewed from Kaminarimon. The statue called “Nippon Daemon” located in front of the shop is the mark. The products in this shop are not off-the-shelf mass produced but all original and handmade, which you can’t find elsewhere. The products have been laid out so that each of the design can stand out. It is very stylish. By all means, this is a shop you must visit when you come to Asakusa.

The appearance of Tsujiya Honten

The statue called “Nippon Daemon”

The entrance of Tsujiya Honten

The products have been laid out so that each of the design can stand out.

How to purchase

First, select the thong and the base. The craftsman asks you the questions such as the place you will visit, the person you will go with, what kind of Kimono (Japanese clothes) and Obi (belt) you wear etc., and then he will recommends the thong and the base suited to each person. Second, insert the thongs you picked and place them into the base. The craftsmen checks your foot size and shape, and then adjust those accordingly to fit exactly to each foot. Now, you can obtain the comfortable footwear customized only for you.

The thong and the base

The comfortable footwear customized only for you

Skilled craftsmen

It is craftsmanship that is a big feature of the Tsujiya main store, which no other store has. The craftsman can make footwear that address the difference in walking posture, difference in right and left feet and preference/liking. These fine responses reflecting the various customer’s intensions can be done mainly because Tsujiya main store is a retail store, and it is located in Asakusa, a tourist destination, and therefore it has a lot of experiences on these services. Tsujiya main store provides a good and comfortable footwear to each person at once. This requires many years of experience. Especially the craftsmen for Setta(leather soled sandals) with many experiences are rare and valuable. (Creating Setta(leather soled sandals) is a high degree of difficulty, because thong needs to be passed through the mesh of Tatami base.)

The craftsman

The craftsman

Repair support

Tsujiya main store provides the repair service. We can also repair the products from other shops. Many people have a fondness in their footwear, and so it is not abandoned. However, the shops that they bought the sandals/ footwear sometimes go bankrupt and disappeared. In general, many other shop do not provide the repair service to the footwear that was bought in other shops, but Tsujiya main store provides, with response to the customers’ fondness towards their footwear. By reforming the footwear such as, changing the thong, you can continue to use for a long time.

How about it?
As a souvenir from Japan, by all means, please purchase your only footwear in Tsujiya main store.